Statement of intent

How do you intend to use the four areas of theoretical framework to communicate meaning and meet the requirements of your chosen brief?

Product 1 

In order to reach the requirements of the brief I was targeting for an age bracket of between 16-25 years old. As my own decision, I geared my magazine towards the female audience and targeted the higher end of the age bracket. With this in mind, the media language used had to suit the requirements of these individuals. Firstly, the colour scheme for my magazine were both pastel, this aimed for the culturally sophisticated audience type as they could interpret this as a latest trend; consequently, the pastel colours which I used were all linked to a specific colour scheme for each edition. Moreover, in order to hit this bracket I located my shoots in central Manchester- places which people up North would instantly recognise and the shot type enabled features such as company names- this further allowed individuals to understand most shots were made at the Northern Quarter- a chic and grunge location which stands for the heart of the city.

For representation, I made sure that my magazine met the needs of two different social groups. For the first social group, I aimed for the slightly lower part of the age bracket (17-18) in this case I wanted to direct my representations towards the higher age bracket who were affected by the Manchester attack. This magazine s highly suited for them as they seek the latest trends and designer is the entire trend in modern society. As well as this the brand name ‘Esteem’ shows how the audience can use this magazine to guidance on how to gain and build confidence. The second social group aimed for the higher bracket (19-20) as this would leave me with a group of individuals entering their future career and therefore needed to seek advice on confidence also. With the development in women’s role in society, feminism was a driving force for this edition of the magazine; this would interact with professional women in society and indicate pointers towards strength.

To reach out to my specific audience type, research was an essential part. In order to locate their interests and dislikes, I created a questionnaire which was handed to individuals who fit my audience type. With this I found out much information about them and therefore content was constructed around their interests. Overall high end fashion and looks on models were a key aspect which these individuals wanted to be updated on and therefore became an essential content part of my magazine further enabling interest an engaging with the audience.

In accordance to industries Bauer was the intended media group who would own my company. With this in mind, further research was lead to find out key characteristics about the business. Overall, I found that “compelling quality content” was a key feature of their products and their content reaches “22 million adults”. This therefore meant that the content which I produced ha to include mainstream culture in order to communicate a meaningful message to the audience. Moreover, I created a unique selling point in which both magazines were different editions providing a unique style and range of matter for each magazine.

Product 2

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of media product?

Digitally convergent is the ability to view the same multimedia content from different types of devices due to the development in connection methods. With this in mind, my magazine directly interlinks to my website as there is a multi-media platform located next to the masthead. This means that the audience can access this information quickly and sufficiently as a direct link has been made. Moreover, as readers access the website a subscription box at the bottom of the web page allows individuals to keep regular updates with the company and therefore this creates loyalty between the company and the reader. With online content, this makes it easier for the reader to access as it is free and also easy to use. Updates are instant and therefore it is not necessarily required for the audience to buy a magazine unless subscribed where a copy will be sent directly to the individual through the post.